Instagram is one of the top social media platforms, and it boasts a high level of engagement. Because of this, it can be a wonderful way for a business to build a following and connect with potential customers. With that said, you can’t expect your business to build a following overnight. You should follow this guide if you’re hoping to find success on Instagram.
Regularly Update Your Instagram
If you only update your Instagram once a week, or less frequently than that, you won’t be able to build a following. While you don’t need to be updating your Instagram constantly, you should make sure that you’re regularly posting updates to your account. As a rule, you should be updating your account at least three times per week. You’ll also want to make sure that you’re quickly responding to any comments that you receive.
Updating your Instagram can take time. A lot of people neglect their social media presence because of the time that it takes. If you’ve had this problem before, then you’ll want to use tools that will allow you to schedule Instagram posts ahead of time.
You’ll want to make sure that new people are able to find your small business on Instagram. An easy way to help people find your post is to use hashtags. Every time you update your Instagram, you’ll want to use a handful of relevant hashtags. When someone views one of these hashtags, they’ll be able to see your posts, even if they aren’t following you on Instagram.
You won’t want to use too many hashtags; this can be overwhelming and can keep you from sharing relevant information in updates. It’s a good idea to look at the Instagram accounts of some of your competitors. Pay attention to the hashtags they’re using and how many hashtags they’re including in each post. Try to follow their example.
Post Photos And Stories
It’s best to showcase a range of content on your Instagram account. You’ll want to regularly post updates on your feed, but you’ll also want to take advantage of Instagram’s Stories functionality. Offering both types of content will allow you to appeal to a broader range of users.
If you ignore Instagram Stories, you run the risk of alienating potential customers. Stories are popular for a reason. Make sure you’re occasionally posting stories when you’re updating your Instagram.
Partner With Influencers
Influencers are one of the best ways to make people aware of your brand, especially on Instagram. It’s very common for businesses to partner with influencers. If your business is just starting out, working with the right influencer could help to put your brand on the map.
Of course, you won’t just want to look at the number of followers an influencer has when you’re deciding whether or not to work with them. You should look at their engagement levels. How many of their followers are liking and commenting on their posts? You might get more mileage out of partnering with an influencer that has a higher level of engagement.
You’ll also want to consider the audience you’re trying to reach. For example, if you’re trying to sell supplements, you’ll want to work with an influencer that is focused on health and wellness. Make sure you’re catching the attention of people that are likely to purchase your products.
It takes time to build a strong Instagram following for a small business. However, if you take the right approach, you can get a lot out of the time you spend on Instagram. Follow these tips so that your business can establish a following quickly.